Cost Per Wear Vs Cost Per Garment

Cost Per Wear Vs Cost Per Garment

Why Cheap Clothes Can Cost You More

We've all done it.

You spot a shirt that's only $18 and think, what a steal! Then you see another that's $68 and immediately write it off as "too expensive."

But here's the thing. The price tag only tells part of the story.

The real question is: How many times are you actually going to wear it?

That's where cost per wear comes in.

So... What Is Cost Per Wear?

Cost per wear is exactly what it sounds like. Take the price of a garment and divide it by the number of times you wear it.

A $20 shirt that falls apart after 10 wears? That's $2 per wear.

A $68 t-shirt that becomes your favorite and gets worn every single week for years, totaling around 200 wears? That's just 34 cents per wear.

Suddenly that "expensive"tee doesn't seem so expensive after all.

Buy Clothes You'll Actually Reach For

The best pieces in your closet are the ones you don't have to think twice about.

They're comfortable. They make you feel good. They go with everything.

When you're shopping, ask yourself, will I actually wear this?

The answer always has to be yes!

Quality Wins Every Time

Cheaply made clothing can seem like a bargain, but if it stretches out, pills, loses its shape, or falls apart after a few months, you'll be replacing it before you know it.

That means buying it again.

And again.

And again.

A thoughtfully made garment that stays in your wardrobe for years can cost more upfront, but the cost per wear gets lower every single time you put it on.

Your wallet will thank you, and the planet will too.

Be An Outfit Repeater

The next time you're deciding between a piece that costs a little more and one that's simply cheaper, think cost per wear. 

Choose the garment that's made to last, fits your style, and you'll be excited to wear on repeat. When you build a closet filled with pieces you truly love, you'll spend less replacing clothes, get more out of every purchase, and create a wardrobe that's better for both your budget and the planet. 

Here's to clothes that earn a permanent spot in your weekly rotation.